The Brand of Toronto
Toronto, as the business capital of Canada, is promoting itself as the most popular business destination. At the same time, it has lots of famous attractions and plenty of leisure-oriented activities for different kinds of tourists, which makes it more attractive to a wider population. Additionally, its cultural diversity and immigrant community play an important role to bring tourists. Lots of people came to visit their family and friends, which increase the chance of repeated visit. Toronto is also a famous destination for shopping and dining. Its cultural diversity makes Toronto a destination that has extensive variety of shopping mall, specialist market and neighborhoods.
SWOT Analysis
Strengths
Global destiantion: Toronto is the business capital of Canada and features nemerous culture, fashion and entertainment attractions year round.
Geographic location: The strategic location of Toronto in North America makes it an easily accessible destination worldwide, and especially for the United States. The city offers over 300 air links to 54 different countries through 64 airlines.
Weakness
Cost disadvantages: A strong Canadian dollar, high taxes and fees associated with travel to Canada and new passport requirement for US travellers have affected tourism flows to Toronto in recent years.
Limited hotel discounts: Despite being an efficient way to attract cost conscious travellers, discounting is not always for hotels as it tends to push average daily rates down in the short run.
Opportunities
Emerging market: Increased connecting flights between Toronto and emerging markets are expected to boost tourist demand.
MICE tourism: Increased investment in luxury products and services is likely to attract higher number of MICE tourists to Toronto.
Threats
Decline in US visitors: The ongoing economic problems in the US are likely to continue impacting inbound tourism flows to Toronto in the short term, given that it is a main source market for the city.
Decrease of consumer confidence: Economic uncertainty is dampening consumer confidence in Canada and making domestic travellers think twice before spending money to go on a trip
Global destiantion: Toronto is the business capital of Canada and features nemerous culture, fashion and entertainment attractions year round.
Geographic location: The strategic location of Toronto in North America makes it an easily accessible destination worldwide, and especially for the United States. The city offers over 300 air links to 54 different countries through 64 airlines.
Weakness
Cost disadvantages: A strong Canadian dollar, high taxes and fees associated with travel to Canada and new passport requirement for US travellers have affected tourism flows to Toronto in recent years.
Limited hotel discounts: Despite being an efficient way to attract cost conscious travellers, discounting is not always for hotels as it tends to push average daily rates down in the short run.
Opportunities
Emerging market: Increased connecting flights between Toronto and emerging markets are expected to boost tourist demand.
MICE tourism: Increased investment in luxury products and services is likely to attract higher number of MICE tourists to Toronto.
Threats
Decline in US visitors: The ongoing economic problems in the US are likely to continue impacting inbound tourism flows to Toronto in the short term, given that it is a main source market for the city.
Decrease of consumer confidence: Economic uncertainty is dampening consumer confidence in Canada and making domestic travellers think twice before spending money to go on a trip
Business VS. Leisure Travel Situation
As you can see in the graph, more than half of the tourists visited Toronto for spending time with friends and relatives who live in Toronto. It shows that the importance of Toronto's diversity.
There are about one third of tourists went there for Leisure purpose, which is more than the number of business travel. However, the government found out that they can actually got more profit from business travelers, and Toronto itself also has the location advantage for developing business traveling. Therefore, Toronto now is promting itself as a business destination.
There are about one third of tourists went there for Leisure purpose, which is more than the number of business travel. However, the government found out that they can actually got more profit from business travelers, and Toronto itself also has the location advantage for developing business traveling. Therefore, Toronto now is promting itself as a business destination.
Transportation
There are various ways that you can get into Toronto from US.
First of all, Air is the most convenient transportation for US tourists. Toronto Pearson International Airport, as the largest airport in Canada, has handled 33.7 million passagers from all over the world in 2011. Also there is another airport close to the downtown area, Billy Bishop Toronto City Airport. So these two airport can definitely satisify all kinds of needs from travelers.
In addition to Airlines, tourists can always take rail transportation. Toronto is served by the national passager rail service--VIA Rail Canada. Its rail system run throughout Canada and connect to the Amtrak system through Niagara Falls, NewYork.
Cruise is always a good choice for leisure travelers because Toronto is located on the shore of Lake Ontario. And there are various of routes and onboard entertainment options.
First of all, Air is the most convenient transportation for US tourists. Toronto Pearson International Airport, as the largest airport in Canada, has handled 33.7 million passagers from all over the world in 2011. Also there is another airport close to the downtown area, Billy Bishop Toronto City Airport. So these two airport can definitely satisify all kinds of needs from travelers.
In addition to Airlines, tourists can always take rail transportation. Toronto is served by the national passager rail service--VIA Rail Canada. Its rail system run throughout Canada and connect to the Amtrak system through Niagara Falls, NewYork.
Cruise is always a good choice for leisure travelers because Toronto is located on the shore of Lake Ontario. And there are various of routes and onboard entertainment options.
More about Toronto
Toronto International Film Festival (tiff)
Tiff is a charitable cultural organization with a mission to transform the way
people see the world through film.
There are some big events that are held by this organization, such as tiff kids international film festival, tiff next wave film festival, and Canada's top 10.
During the festivals, there are lots of Stars from all over the world coming to Toronto, especially from US, which is also attractive to those tourists who love films.
people see the world through film.
There are some big events that are held by this organization, such as tiff kids international film festival, tiff next wave film festival, and Canada's top 10.
During the festivals, there are lots of Stars from all over the world coming to Toronto, especially from US, which is also attractive to those tourists who love films.
Most famous attraction: CN Tower
The CN Tower is a 553.33m-high (1,815.4 ft) concrete communications and observation tower in Downtown Toronto. It is a signature icon of Toronto's skyline, and a symbol of Canada, which is attracting more than two million international visitors annually.
If you’re adventurous enough to strap on a harness and walk the outer edge of the tower 1168 feet up , you’re in for a heart-beating good time.
If you’re adventurous enough to strap on a harness and walk the outer edge of the tower 1168 feet up , you’re in for a heart-beating good time.
Variety is on Toronto’s Menu
Toronto dining is like a slow-cooking stew: each ingredient tastes great solo, yet when combined with others, creates magic. Shake off your jet lag with a grilled hot dog from any downtown street cart. Toppings are key. Olives? Bacon bits? Further satisfy a comfort-food craving with a greasy-good batch of fries from a French-fry truck.